Your customers plan their shopping on our platform.

Discover our tools to win their attention.

Everyday. On every device. Globally.

In partnership with:

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We connect retailers and consumers through location-based offers

Our tools on Mobile and Desktop Devices

Find great offers nearby

Consumers can browse all the catalogues and deals of their favorite retailers in their nearby location. This unlocks unlimited opportunities for retailers to promote.

Search per product name or brand

Our proprietary technology is getting smarter by the day! It understands the content of each catalogue and makes it searchable for our users. A feature our visitors really love!

Discover new products

Our carefully curated content selects interesting offers of various products and helps consumers with fresh ideas to satisfy their shopping addiction.

About us

Prospecto Group is a leading provider of digital catalog solutions for retailers on a global scale. Since 2020 we are part of Offerista Group, the main provider of digital commercial marketing in Germany and Austria. Offerista and Prospecto customers will largely benefit from a wider coverage of at least 39.5 million consumers in Europe each month as well as the opportunity to extend their campaigns in new markets.

Over the past few years, Prospecto Group has achieved enormous growth in Central and Eastern Europe with more than 100 retailers and brands. In Offerista Group, we have found a partner with a strong vision who immediately recognises the benefits of merging our team and services into a larger group with a wider-reaching network and greater resources. This acquisition is also a wonderful recognition of the work that our team has done.

We are an ambitious and innovative company and so is our team! We have very short communication lines, we believe our team forms the solid foundation of our success. We appreciate loyalty, hard work, curiosity and ambition. And we make sure it pays off for everyone.

Our Partners

Services for retailers and brands

Our full stack of technology and marketing tools helps retailers and brands to promote their message instantly and in a cost-efficient way

Location

Our visitors are often within a few minutes away from your store. We all know this means opportunities, right?

Promotion

If you want to push your communication in front of more customers and increase the visibility of your offer, we have the tools to help you!

Cherry-Pick

You want to target a more specific audience ? Our advanced data segmentation platform will deliver your offers only to the visitor you have predefined.

White label viewer

You currently use an expensive catalogue viewer on your website? Or you need a tool to convert your PDF catalogue in a beautiful digital magazine with tons of interactive functionalities? Then look no further!

Our markets and key figures

Europe Map Africa Map Australia Map
  • 20 markets
  • 10 million visits per month globally
  • 18 million viewed catalogues per month (Yes, that’s 216 million pages with offers per month, on average)
  • 1.5 million email subscribers

Our International brands

News

WHEN THE POSTMAN RINGS TWICE – ENVIRONMENTAL FACTOR OF “ONLINE SHOPPING”

Various campaigns for waste separation and environmental protection adorn the media landscape. The green dot has to be put into the yellow sack, we sip our fair-trade coffee in our favourite café and daringly handle the shopping with recyclable fruit nets and paper bags. The #climate protection hashtag on social media complements any selfie with a baby in a cloth nappy. But where does all that come from? In many cases we order on the Internet, or rather: Everyone celebrates online shopping.


According to a current study by the logistics service provider DPD, in addition to saving time and searching for cheap offers of a product, sustainability is also an issue for

e-shoppers: Around 66% of all customers when shopping are interested in brands and retailers who assume their responsibility when it comes to environmental protection. (Source: https://t3n.de/)

 

Hemp slippers, natural oils and a hoodie made from 100% organic cotton: “Add to your basket”. Ideally right away in three different sizes and colours. In most cases, what doesn’t fit or you don’t like can be returned easily and free of charge. And that is where nature pays the price.

 

 

THERE IS NO SUCH THING AS AN ENVIRONMENTALLY CONSCIOUS ONLINE SHOPPER.

Environmental protection is not just about handling plastic and paper. It also affects all the logistics resources that are involved in our orders and related package deliveries.

 

On average, the “environmentally conscious hemp slipper buyer” stacks up four packages per month at home, wasting just as many resources as less environmentally conscious online buyers. 

 

In France, the proportion of online shoppers who shop online at least once a month is 54%, closely followed by Austria (53%) and Switzerland (52%).

 

Clothing and sporting goods, for example, were bought online by 17% of Bulgarians last year. (Statista.com)

 

 

SUPPORT YOUR LOCALS. BE ENVIRONMENTALLY FRIENDLY. #DRIVE2STORE

Conscious buying is best practiced “offline”. A visit to the shop around the corner saves the delivery route and also has the great advantage of dealing with “real” people.

 

Wolfgang Kirsch, former boss at Media Markt, is of the opinion that although a retailer should present itself online as a specialist, local businesses are much better suited for personal exchange, and the focus can, therefore, be placed on individual advice (Source: https://www.kassenzone.de/).

 

With over ten years of expertise in this area, the Offerista Group offers its customers sector-specific solutions. The daily business of stationary retail is supported by branding to sales campaigns with individual support and success measurement.

 

The customer determines the goal: With a 360-degree marketing mix, the Offerista Group reaches up to 39.5 million consumers in Europe every month with the cross-channel distribution of advertising media.

 

Broshura.bg reaches up to 1 million customers each month.

 

Push campaigns, for example, reach 3.7 million users in Germany. Learn more about successful push campaigns with Offerista's Case study with KIA.


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PROSPECTO GROUP HAS BEEN ACQUIRED BY OFFERISTA GROUP

Dresden, 14th January 2020 – Offerista Group, the main provider of digital commercial marketing in the DACH region, is merging with Prospecto Group, the leading provider of digital marketing solutions in Central and Eastern Europe. Offerista and Prospecto customers will largely benefit from a wider coverage of at least 39.5 million consumers in Europe each month as well as the opportunity to extend their campaigns in new markets. Oggy Popov will continue to manage Prospecto Group as CEO.


Prospecto Group, with its head office in Sofia, Bulgaria, is a provider of Drive2Store solutions with over 100 retail customers in 16 Central and Eastern European countries and more than 30 employees at the Sofia, Budapest and Bucharest sites. 


“Following the takeover of the Austrian company wogibtswas.at GmbH in 2018, we are looking forward to the merger with Prospecto Group and the continued successful expansion into new markets in order to offer our customers even better solutions with greater coverage,” says Benjamin Thym, Managing Director of Offerista Group GmbH.


“Over the past few years, Prospecto Group has achieved enormous growth in Central and Eastern Europe with more than 100 retailers and brands. In Offerista Group, we have found a partner with a strong vision who immediately recognises the benefits of merging our team and services into a larger group with a wider-reaching network and greater resources. This acquisition is also a wonderful recognition of the work that our team has done,” adds Oggy Popov, CEO and founder of Prospecto Group.


About Offerista Group GmbH

Offerista Group GmbH is the leading provider of digital commercial marketing in the DACH region. The company regularly reaches out to 39.5 million consumers each month. With a team of more than 110 employees in Europe, Offerista provides cross-channel support for retailer and manufacturer brands across all industries throughout their journey to customers. Offerista advises on all matters from branding through to selling off with individual, digital solutions based on a 360° approach for location-based marketing of offers and branches. In addition to its headquarters in Dresden, other sites include Berlin, Essen, Vienna, Paris, Sofia, Budapest and Bucharest. The managing directors are Tobias Bräuer and Benjamin Thym.    

About Prospecto Group

Prospecto Group is a Drive2Store provider based in Sofia with over 100 retail customers and a team of more than 30 employees. The company operates a wide-reaching network in 16 European countries with a strong focus on CEE markets with offices in Sofia, Budapest and Bucharest.


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PROSPECTO.HU BECOMES MEMBER OF IAB HUNGARY
The leading CEE retail marketing company Prospecto Group has joined IAB Hungary with it`s core service, Prospecto.hu, in a move to boost local presence and support the growth of the digital marketing in Hungary.

Oggy Popov, CEO, explains: ''IAB is the leading organisation withing the digital space, which promotes the growth of all things digital, and Prospecto belongs to this family by default. Our retail marketing technology powers the conversation between retailers, brands and consumers and I am confident that our membership will add additional value to the organisation in terms of best practices and case studies. As a member of IAB Bulgaria and IAB Romania, we are excited to join the IAB Hungary family and look forward to working together!''

IAB Hungary organizes many niche events during the year where experts in the field of digital marketing gather to share knowledge. Prospecto will gladly participate in those events and bring to the table experience from working with over 60 retailers in CEE, while also welcoming over 3 million shopping-oriented visitors each month from the region.

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But all of this would have been an impossible task if it wasn’t for...

Our Team

We believe that our team is the foundation of our success over the years. Learn more about the people behind our great platform.

Oggy Popov
CEO & Founder
Oggy Popov CEO & Founder
Neli Tomanova
COO & Founder
Neli Tomanova COO & Founder
Valentin Stankov
CTO & Founder
Valentin Stankov CTO & Founder
Monika Ilieva
Project Manager
Monika Ilieva Website Manager
Yoanna Cvetanova
Digital Marketing Assistant
Yoanna Cvetanova Marketing Assistant
Tihomir Evgeniev
Front-End Developer
Tihomir Evgeniev Front End Developer Intern
Nikola Pashkov
Digital Marketing Specialist
Nikola Pashkov Digital Marketing Specialist
Zornitsa Mechkova
Digital Marketing Optimization Manager
Zornitsa Mechkova - Digital Marketing Optimization Manager
Polina Daskalova
Website Manager
Polina Daskalova Website Manager
Konstantin Bahchevanov
Backend WEB Developer
Konstantin Bahchevanov Backend WEB Developer
Maksim Tomov
Account Manager
Maksim Tomov Account Manager
Silviya Vulcheva
Digital Marketing Аssistant
Silviya Vulcheva Digital Marketing Аssistant
Kristina Milkova
Business Development Manager
Kristina Milkova Business Development Manager
Gergana Dimitrova
Junior Project Manager
Gergana Dimitrova Junior Project Manager
Desislava Tsvetkova
Web Designer
Desislava Tsvetkova Web Designer
Stanimira Stoyanova
Digital Marketing Аssistant
Stanimira Stoyanova Digital Marketing Аssistant

We are hiring!

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Our Office

Blvd "Shipchenski Prohod" 63, Sofia, Bulgaria

+359 882 070 020

support@prospectogroup.com

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