The leading CEE retail marketing company Prospecto Group has joined IAB Hungary with it`s core service, Prospecto.hu, in a move to boost local presence and support the growth of the digital marketing in Hungary.

Oggy Popov, CEO, explains: ''IAB is the leading organisation withing the digital space, which promotes the growth of all things digital, and Prospecto belongs to this family by default. Our retail marketing technology powers the conversation between retailers, brands and consumers and I am confident that our membership will add additional value to the organisation in terms of best practices and case studies. As a member of IAB Bulgaria and IAB Romania, we are excited to join the IAB Hungary family and look forward to working together!''

IAB Hungary organizes many niche events during the year where experts in the field of digital marketing gather to share knowledge. Prospecto will gladly participate in those events and bring to the table experience from working with over 60 retailers in CEE, while also welcoming over 3 million shopping-oriented visitors each month from the region.